1098 THE BEST IN 2007


This year, the SWA (Supertest World Association), the organization that groups together 10 of the world’s most important motorcycle publications, has awarded the "Best Bike of the Year" title to the Ducati 1098. Further confirming the superiority of the 1098 platform, the SWA then awarded the 1098 S with 3rd place—a completely unprecedented event. Never before has one bike platform held two of the top three SWA honors in its class.
This important association is comprised of the editiorial staff from the magazines MO (Germany), MOTO 73 (Netherlands), Moto Revue (France), Solo Moto (Spain), 0-300 (Greece), Due Ruote (Italy), Moto! (Brazil), Moto Journal (Portugal), Moto Sport Schweiz (Switzerland) and TWO (UK) gave the top award in the “Bike of the Year” category to the 1098.


This prestigious title follows numerous awards that Ducati’s latest Superbike machine has already picked up in 2007 since it was first presented at the Milan Show one year ago. The 1098 has met enormous success, from the media and public alike, right from its very first appearance, immediately scooping the “Best of Show” award and registering positive sales both in Italy and abroad. Other important recognitions have included “Best Design” and “Best Sportbike”, awarded by the Motorcycle Design Association, and the “Bike of the Year 2007” award given by readers of the magazines In Moto and Motorrad.
 
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